What is digital prototype?
Prototyping is the first test of your product idea with users. A prototype is a presentation to potential users and customers to get a response. This prototype may not be functional, it may be a product facade, or it may not look like the final end product at all. In general, prototypes can take many forms including paper, video, digital, or many more, but because Boldare focuses on digital product development, when we create a prototype it almost always has some kind of digital presence or format. Prototyping is not necessary for every digital project. Sometimes the first tangible result is a Minimal Profitable Product or MVP. Whatever format you choose for your prototype, it must be easily understandable to your audience. Even if it doesn’t look like the product you’re thinking of at this early stage, your prototype needs to have some element of realism.
What is worth paying attention to?
The book, written by three Google Ventures design partners Jake Knapp, John Zeratsky and Braden Kowitz, warns of the dangers of “the customer’s imagination.” Simply put, if you present your prototype audience with a piece of paper then no matter how clearly it shows the intended product, they need to imagine the product and when people use their imagination they start to think about how the product is designed and built and start thinking about ways to do it better because they want to be helpful. In other words, they provide feedback. It may sound good, but in fact, at this stage, you don’t need detailed feedback and suggestions, you need a response. How do potential customers react? What is their reaction at the gut level? To get this response, a prototype should look as realistic as possible, but without the need to spend too much time and resources producing it – you’re just prototyping after all!